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Lew Friedland's avatar

I have been working in the field of public opinion in Wisconsin for the long 15 plus year struggle to restore democracy here. Also an emeritus professor of journalism and mass communication. This post is one of the most concise and precise summaries of our new political communication environment that I have seen. The dynamics are complicated but as my colleague Lance Bennett demonstrated long ago public opinion is “indexed” to the actions of party opinion leaders. As Brian points out, in a world of three networks, this was a fairly predictable and powerful process. But it’s still true in the fragmented media environment, maybe more true, but in a different way.

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Takebacktheflag's avatar

I appreciate your well-argued article and I’m glad to hear people providing more good reasons why Democrats should get out from under the poll blankets that stymy their efforts. I do disagree, however, with your statement that “Americans spend their waking hours living in separate universes with separate facts, …” Separate universes, yes, but not separate “facts.” You then go on to point out that Republican audiences are getting news that is not based on the realities of what is happening in our world. So let’s call this what it really is. These are not facts, they are lies. Democrats, and anyone else with reason and integrity, needs to call out their lies as lies and disprove them by providing the actual facts to the same audience. How do you do that? I guess it means appearing on Fox News or posting on “Truth” Social, with links to indisputable, verifiable information such as videos of people actually saying things or verified reports of economic data. Part of the problem is that Republicans have been allowed to believe nonsense for too long and we need to speak up and burst their bubble at every opportunity.

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